
Creator-led growth on TikTok Shop.
TikTok Shop U.S. · Grand Opening campaign
- Shop GMV generated in 16 days
- Up to $1M
- Campaign video views
- 35M
- Creators activated
- 1,600+
Hero products, creator content, affiliate LIVE, and GMV Max helped BISSELL grow on TikTok Shop. Boost Engine supported daily shop operations and campaign execution.

Driving visibility at scale.
TikTok Shop U.S. · June 2025–May 2026
- U.S. TikTok Shop brand sales
- $132.3M
- U.S. beauty brands by TikTok Shop sales
- #2
Skincare discovery powered by creator content. Dr.Melaxin’s brand momentum places it among the leading beauty brands on U.S. TikTok Shop.

One brand’s success. A portfolio built to grow.
Multi-brand operations: from proving the approach with one brand to applying it across the group.
- GMV growth
- +379%
- Creators at the April 2026 L.A. event
- 200+
- Professional haircare brands at the event
- 9
Boost Engine and Henkel brought creators and professional haircare brands together to connect product expertise with creator-led discovery.
Top Growth Brand · TikTok Shop Personal Care & Lifestyle Summer Seller Summit 2026.
Henkel’s professional haircare portfolio

Hero-product momentum.
Content at scale.
PRAVANA Intense Therapy Leave-In brings professional haircare into everyday creator routines.
- Hero Product GMV · July 2026
- $265K–$475K
- Haircare report ranking by hero-product GMV · July 2026
- #8
- Content pieces · by Brandweek 2026
- ~60K
Part of Henkel’s professional haircare portfolio, PRAVANA connects product education with creator content at scale.
PRAVANA’s professional haircare collection
Sources: Brand and TikTok Shop official LinkedIn posts, Charm.io, Adweek, and Avenue Z.